HATCH Collection
I started at HATCH as the Senior Graphic Designer, brought on for my extensive DTC experience. I led design from initial concept from the Creative Director all the way through to final execution. Within a year I was promoted to Digital Art Director and oversaw all creative content to ensure alignment with brand guidelines, messaging, and overall business objectives.
Denim Campaign
HATCH launched its first denim line fully produced in-house in February of 2022. This was a momentous launch for the brand and required an extensive marketing plan with assets spanning many channels, including digital, paid, and OOH.
I worked closely with the Creative Director on the look and feel and then produced all assets under that direction.
Site
HATCH produces 3 direct mail pieces a year. I led and produced the Fall 2022 piece, designing a new, more elevated version that showcases the full scope of HATCH and its solution-based products and content.
Direct Mail
Art Direction
HATCH Mama is a non-toxic and mama-safe line of skincare products designed to help mamas everywhere overcome the challenges unique to pregnancy.
HATCH Mama
As the resident beauty + skincare lover, I always took HATCH Mama launches, including the launch of the first mama-safe sunscreen, Sunny Mama, and the pregnancy-safe retinol alternative, Brighten Up Face Serum.
